New MYpack success: 700ml container for peeled pineapple.

 

Pure “usability”.

Usability was the basis for product conception: for medium-sized peeled pineapples, ready for cutting and serving. Including container reuse, as a practical pack and lid for freezing products or microwave heating, fully dishwasher proof. And the advantages don’t stop there. The IML labelling not only provides a great facing on the shelf with lots of impact thanks to the high quality container decoration, but also eliminates the adhesive labelling used in a former version, optimising appearance and packaging costs.

 

On the way to exceeding 30 launches in 2010.

We made 30 new format launches in 2010 – in both exclusive and standard models – but 2011 already set a new record in references on the market, as well as in units manufactured, probably exceeding 400 million packaging units produced.

 

 

Find out more about our 120-day new development commitment, from idea to the supermarket shelf in only four months.

Contact mkt@itc-packaging.com and we’ll give you the full run-down.